SEO stands for search engine optimization, which is the process of optimizing ones site to improve website ranking in search engines like Google and BING. Local SEO services help those businesses who rely on local customers near by their place of business to find them in the Google local pack, the area in results that features a map with 3 local businesses address, phone and, if available, star rankings.
The process of web SEO optimization is critical to achieving higher SERP (search engine results page) rankings, which will result in more traffic and a greater overall online presence. After all, what good is a website if it cannot be found by potential customers? Optimization services combined with strategy and proper SEO techniques help improve page ranking, overall website rank and domain authority.